Kate began her coaching career while working in the real estate industry in 1997 with The Mike Ferry Organization, where she coached individuals, developed their Mindset Training Program, and wrote and delivered their NLP program with her husband, Ron.

In 2008, she left The Mike Ferry Organization and founded PerformanceU with her husband. Their focus was on integrating neuroscience principles and behavioral change methodologies in the coaching process in order to increase individual and organizational performance. In 2009, she began a working relationship with KW MAPS Coaching after working closely with the MAPS Executive Team. She went on to be a BOLD coach, was fundamental in developing their Coach Mastery Development Program, served as one of their first Head Coaches, training and developing new coaches, as well as writing and delivering their Language of Sales Program.

She left KWMAPS coaching in June 2018 to return to her coaching roots and start her coaching company, Your Performance People. Since her coaching career began more than two decades ago, she has been Master Certified in NLP, Certified in Emotional Intelligence, holds a Certified Master Coach designation (CMC) through the Behavioral Coaching Institute, an Executive Coach designation through Columbia University, a Founding Member of the John Maxwell Team, and a skilled Axiologist.

Kate brings a wealth of knowledge, practical experience, and a passion for seeing individuals, teams, and organizations thrive.