What is the NBI™?
Dr. Carl Jung identified that,“human beings are perhaps healthiest, happiest, and most successful when they can use and be rewarded for using their own innate giftedness, or their natural lead function.” The NBI™ provides an opportunity to align an individual with their lead function.
The Neethling Brain Instrument, developed by Kobus Neethling, was based on the foundational work of Ned Hermann and his studies of Sperry’s split brain theory and Paul McLean’s “Truine Brain Model.” Building on this work, Kobus determined that both the left brain and right brain processes could be divided into two definitive categories, which divides the brain into 4 quadrants. The NBI™ is a brain profile identifying which area of the brain an individual prefers. It’s been identified through the Law of Dominance that people are born with one clearly preferred mode of thinking. When utilizing this mode of thinking, one has more speed and efficiency.
According to research by Dr. Richard Hauer, we prefer one mode (quadrant of the brain) because our brain is naturally more efficient in that area. Early scientists found that the brain consists of millions of small cells called neurons. It was later discovered that it is not the number of cells that determine intelligence and creativity, but the ability of the brain to make connections. The electrical resistance within and between the neurons in our preferred quadrant, utilizes less energy. When thinking in a preferred quadrant we use only 1/100 th of the oxygen or energy as compared to other quadrants. Simply put, when an individual is aligned in a role that allows them to use their preferred thinking mode/brain quadrant, role tasks are easier and can feel effortless, allowing an individual to perform at a higher level and provide greater value to their team and/or organization. When an organization aligns individuals within the environment to their brain preference, results naturally increase and preserved energy is available to innovate, execute, creatively think, develop new technology/cutting edge strategies, and stay relevant in an ever-changing work climate. This is the benefit of creating a whole-brain organization.
Hundreds of thousands of NBI™ profiles across various cultures and genders have been administered to support Neethling’s findings.
What is does the NBI™ Profile Reveal?
The NBI™ Profile will accurately reveal one’s thinking preference within the 4 quadrants, and how those quadrants break down to tasks, roles, and strengths.
There are no right or wrong profiles. It is a descriptive, non-judgmental analysis. Through a diagnostic coaching session, a YPP NeuroPerformance Coach, will make recommendations based on findings.
Because the NBI™ measures preferences not skills, it is imperative to note that an individual could have a very strong preference (and strength) in a quadrant yet has never had the chance to develop those skills. On the same note, an individual may have the skills in a quadrant, yet a very low preference so their ability to sustain energy, motivation, and passion in their role suffers; as a result, the organization suffers.
Who is the NBI™ for?
- Any individual or organization that is noticing a lack of passion, motivation, and/or performance as it relates to the work environment
- Any structure (teams/organizations) that has an intention of utilizing their talent team and positioning people to thrive
- Anyone that finds themselves in the final stages of hiring. Utilizing the NBI™ ensures that your potential hire has a brain preference for the tasks involved in the role
- Any organization that is restructuring or re-evaluating job descriptions/team roles
What is my investment for the NBI™?
The individual NBI™ is $599.00 and includes a 90-minute diagnostic session with a YPP NeuroPerformance Coach
If you would like to discuss utilizing the NBI™ within your team, please contact us. One of our founding partners will reach out to identify your goals and objectives and propose a process to meet said goals. We do offer onsite workshops to maximize team performance through the utilization of the NBI™
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Once you complete your NBI™, a coach will reach out to you to schedule your diagnostic session.